A student is walking through campus perusing Twitter on his phone when she stumbles upon a hilarious dancing pig video:
After laughing herself into tears, she immediately retweets it to share with all her followers. Her friend Megan tweets the video out saying “If you like pigs and Rihanna, this is a must watch”. Her friend Steve favorites and also retweets the video, commenting, “Made the mistake of watching this in the library, currently being kicked out for laughing too loud.”
Another of the student’s friends, Dan, loves pigs but he’s not on Twitter because in his words, he has better things to do with his time. She decides to waste his “better time” and posts it on his Facebook wall. That causes his friend Nancy to see it and share it to her Facebook friends and next thing you know, the video is all over campus: from new Vine remixes, to Snapchat reaction videos, to a campus-wide dancing pig themed party.
This is constantly happening on campus with all kinds of medium: from video to music to blogs. New content is being shared across universities every minute. If it’s engaging and interesting, it is passed along from phone to phone, from student to student. This is how students get, and want to get, their information.
Don’t you wish your job opportunities generated this kind of viewership?
Posting text-based job descriptions doesn’t work in this environment. They aren’t going to capture the attention of students and you can bet not a single student is going to want to share them in any of their circles. If you want your jobs to spread across campus, appearing in front of hundreds of interested students, you need to use mobile, video and social sharing in an interesting and engaging way.
It should come as no surprise that mobile is most important when it comes to going viral on campus. Every student is walking around with a mini computer in their pocket and if your job description isn’t designed for mobile, it’s not even going to get read, let alone shared. Being mobile friendly allows students to see your jobs and interact with your content wherever they are.
Video accounts for 72% of all internet traffic and that number shouldn’t come as a surprise. Essentially all of us would much rather watch a video then read an article providing the same information. Use video to show students the information about the job rather than tell them. Show them the environment they will work in and the people they will work with. Use employee-generated content to add transparency and credibility to your message. Show alumni of the school sharing their stories of succeeding in your company. Video allows you to distribute your message in the medium students want.
Every student on campus has a Facebook, LinkedIn and/or Twitter account. Most have all three. Social media is how students stay in touch and share things among their circles. It’s also become a source of information for students. Many check their social media accounts regularly to stay up-to-date with friends and what’s popular around campus. Putting social share into your jobs improves their ability to be shared and noticed by interested students.
If you want your jobs to spread across campus, appearing in front of hundreds of interested students, you need to use mobile, video and social sharing in an interesting and engaging way.
There has been a wave of new recruiting products built on technology that combines these three features. You’re no longer limited to the web-based postings and career sites that students have abandoned. These new platforms are easy to use, inexpensive and require minimal time and effort to set up. Use these powerful job profiles to attract and interest students, making sure you have an attentive audience to speak to before sending your recruiters to campus.
Peter Rogers is the Head of Campus Recruiting Outreach for Sparc, the new way to advertise jobs on campus. Sparc ignites interest through engaging job profiles that feature short video clips showcasing alumni. Designed for mobile and social sharing, Sparc allows students to view and share jobs easily, leading to more participation in campus events. Engage today’s top students now by visiting www.sparcstart.com.